(Bernie Sanders at the March 4 "March on Mississippi" rally in support of the workers at Nissan's Canton, Mississippi, plant)
Looking back at workers’ rejection of a union at Nissan’s
Canton, Mississippi, plant earlier this month, I, like many others, still wonder
what might have made a difference in that election.
After a dozen years or more of slowly, methodically helping
to build a pro-union community network that included civil rights-era veterans,
area preachers, students from several colleges and universities, activists,
supporters from as far away as France and Brazil, and, of course, workers, the
United Auto Workers mustered only 36 percent of the vote on election day.
Here’s one thing I’ve come up with: One of the key elements
that was missing was a national, concerted effort by the nation’s leading civil
rights organization, the NAACP, to use it prestige and leverage to make a
difference. The NAACP gave lip service to the rights of the 80 percent African
American workforce at Nissan Canton to form a union, of course, but where were the
boycotts or other high profile efforts to show its unity with those workers?
Nowhere to be seen.
“If Nissan allows
workers in Brazil to collective bargain, why not workers in Canton,
Mississippi?” Mississippi NAACP President Derrick Johnson told thousands at the
March 4 “March on Mississippi” rally in Canton in support of the union.
Echoing those sentiments was national NAACP President
Cornell William Brooks at the rally.
Words are cheap, however. Where was the action?
Was it missing because Nissan has funneled plenty of cash in
the direction of the NAACP, which partnered with Nissan for the 50th
anniversary of the March on Washington in 2013? That same year Nissan gave
$100,000 to the Medgar and Myrlie Evers Institute to commemorate the life of
the martyred Mississippi NAACP leader Medgar Evers. Although Hollywood
celebrity and strong UAW supporter Danny Glover had been a featured speaker at
past annual Medgar Evers dinners, he was significantly NOT invited at the 2013
event.
The NAACP’s Murfreesboro, Tennessee, branch was so thankful
for Nissan’s largess in 2016 that it named the company’s North America
operations “Organization of the Year”.
Yet this is the organization that virulently fought against
its Canton workers’ efforts to organize, much as it did years before at its
plant in Tennessee. Workers were subjected to meetings with management—interrogations
might be a better word—and anti-union videos, threats of lost jobs and a
shut-down plant. Charged by the National Labor Relations Board with various
labor violations, Nissan waged such a media campaign that workers said they
couldn’t turn on the television without seeing an anti-union commercial.
“Labor rights are civil rights” was the rallying cry of the
union effort at the Canton plant. As former presidential candidate Bernie
Sanders told workers and supporters at the March rally, “the eyes of the
country and the eyes of the world are on you!”
The eyes of the NAACP were, too, but only briefly, very
briefly, before they returned to the $$$$$$$$ signs that Nissan was waving in
the distance.